It all started out in 1997 when I was deconstructing bras to better understand the technical side of making lingerie. Before long I was selling lingerie to a handful of stores across Australia from an ever increasing machine collection. After completing a degree in fashion design and specializing in lingerie I was lured into the commercial world of major Australian brands and mass retailers.
The following years saw progression from designer, pattern-maker and technician to senior designer, then design manager and before long even business manager. Over the years I was fortunate enough to work with almost every major lingerie brand in Australia and supply all major department stores and mass retailers.
Between jobs continuing in lingerie to consult and supply the same businesses and retailers, growing to add International customers from New Zealand, Europe and the United States. Along the way also spending several consecutive years based in Asia working to supply some of the biggest volume lingerie into Australia, United Kingdom and United States, concluding my most recent contracts as the head of operations for a major lingerie retailer.
After almost 20 years of big business, mass market and high volume lingerie, I have returned to Melbourne and indeed full circle to my creative roots to realize iole lingerie, luxury and bespoke intimates pieces handmade here in our very own atelier for the discerning women wherever you are in the world.
Iole lingerie is about slow fashion, timeless style and truly beautiful lingerie that does not date. We are also about the creative process and see iole almost like an art project, where we create new and limited edition pieces on an ongoing basis. We will sell out of special pieces, because we want to move forward and we also deliberately source limited availability materials, so once its gone, that’s it.
We love lingerie and every bit of the detail it involves, which is why we like to show you up-close and in high quality. We think this is what sets us apart from the crowd and makes iole lingerie a truly boutique and luxury lingerie brand.
iole lingerie is accredited and licensed to display the Ethical Clothing Australia trademark on its Australian–made garments.
iole lingerie is a member of the Council of Textile & Fashion, collaboratively working to support and promote the growth of the Australian Fashion & Textile Industry. A not-for-profit membership organisation with over 65 years of service of the industry, members are drawn from across the TCF value chain, ranging from micro to large companies, state and national industry associations, through to education & students.